PW was involved early on in the process to advise on the considerable technical and commercial challenges of mass production digital printing.
The Free Drinks Co.
Highball.
PW was involved early on in the process to advise on the considerable technical and commercial challenges of mass production digital printing.
Key to the overall look and feel was the imagery on the labels. It had to be retouched and colour balanced for the print production process. We wanted no surprises, so we simulated the final label material within our in-house digital proofing system before going to print.
The tool box.
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